Retail Brand Strategies International, LLC

Building Multi-Channel Marketing Excellence

People

Kreta Chandler

President

Kreta has over two decades of experience in channel and consumer marketing and sales for multi-billion dollar categories, such as computers, printer supplies, retail photo finishing, life and health insurance, hotels and casinos, and cosmetics.

Over the past several years, Kreta was a key force in establishing Hewlett-Packard’s retail partner e-commerce channel. As an e-commerce and online customer shopping experience expert, Kreta has lectured at International User Experience Conferences. Most recently, she introduced a new concept to retailing – The First Six Feet of the Sale™ proprietary model that identifies the Internet as the new major influencer of consumer shopping decisions.